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Pixel 9's Premium Shift

December 12, 2024 - The Pixel 9s continue to perform well in postpaid, outselling the Pixel 8s from launch supported by a marked improvement in premium mix y/y. The new 9 Pro variant is proving less cannibalizing than expected, with our switching data highlighting the 9 Pro as the most appealing to previous-generation Pixel owners. Google has increased Pixel 9 promotional spend y/y, likely benefiting from the increased revenue of its premium mix. While outperforming the Pixel 8s is a positive sign, the Pixel 9s still have work to do as they have yet to surpass the Pixel 7s, and Samsung S24 FE is off to a strong start in Q4.

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BayStreet Research is a boutique firm with over two decades of experience providing data, in-depth research, and actionable insights on the U.S. smartphone, tablet, and smartwatch markets.

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BayStreet delivers a holistic view of the U.S. wireless market and provides clients the "why" behind trends faster than other research firms.  BayStreet helps carriers, OEMs, component suppliers, and investors wanting to drive business results.

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BayStreet

BayStreet Research is a boutique firm with over two decades of experience providing data, in-depth research, and actionable insights on the U.S. smartphone, tablet, and smartwatch markets. BayStreet delivers a holistic view of the U.S. wireless market for carriers, OEMs, component suppliers, and investors wanting to drive business results.

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